Market-Based Pricing


Market-Based Pricing on Used Vehicles Gives You a Fair Deal Every Day

At Mercedes-Benz of Durham, honesty is a big part of what we do. It's why we only sell and lease cars that we would love to drive--and why we work individually with every customer that comes through our doors, calls us, or submits a form online, to address their specific needs.

It's also why we incorporate the use of market-based pricing on our pre-owned vehicles; to give you a fair and honest deal, every day.

What is Market-Based Pricing (MBP)?

Market-based pricing--sometimes called competition-based pricing--is pretty upfront about what it is: basing real used-car prices on real market figures. It means that our team will assign a price to a pre-owned vehicle based on rates that we see in the greater Durham, Raleigh, and Chapel Hill areas. This practice has become more and more popular among honest car dealerships who want to do best by their clients.

Even for those other car dealers, though, MBP is a necessity, because the modern car shopper has instant access to hundreds of websites, and to smart new tools that can sort used cars, trucks, and SUVs by price within 75 or even 100 miles. If you can't keep up with technology, you're going to fall behind.

Mercedes-Benz of Durham is proud to be ahead of the times for the good of our clients.

Why is MBP Beneficial to Me?

Market-based pricing is best for the consumer because it's not decided by the dealership that you're buying it from. By using real data from this and similar markets in the area in order to price select vehicles, we're putting the power of valuation into the hands of the market.

We do this for the confidence and satisfaction of the shopper, first and foremost, because it works in our favor about as often as it doesn't. We strive to find the highest-quality, best-taken-care-of, and cleanest pre-owned vehicles in North Carolina, that will naturally be worth a good amount of money. But, if we're not basing our prices on real market data, we're not doing enough for our clients.

When you shop and buy at Mercedes-Benz of Durham, you can feel good knowing that you're getting the fairest possible price that we can offer.

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